Being down-to-earth and modest - these values were already exemplified by our parents and grandparents. This means that we as entrepreneurs are aware of our social responsibility. Since the beginning of Europa-Park in 1975, we have therefore always taken on social tasks. Our ‘Happy Hearts’ campaign, for example, has existed since the very beginning. People who are not on the sunny side of life visit the park with free admission. More than one million people have already visited us in this way, which corresponds to a financial equivalent of more than 30 million euros. Many more social activities have been added. With our booklet ‘Opening Hearts’, we give an overview of the social initiatives that have already been initiated and implemented by our family and with the help of Europa-Park.